3x1 is a NY based brand focused on the realization of handmade jeans. All begins in the 2011 when Scott Morrison starts planning, creating and selling every single article from his store in Manhattan. 3x1 creates each design sartorially and guarantees an unbelievable quality in the whole supply chain: the company uses excellent materials and luxury details, as the hand painted buttons. Its particular tailoring service allows the client to realize a custom garment with a oneness appeal. For this reason, the brand has become internationally recognized, especially from celebrities.