ERL is an emerging brand that perfectly embodies the youthful and rebellious Venice Beach scene: bright colours, pop motifs combined with the aesthetics of surfers, skaters and creatives. The brand was founded by the designer Eli Russell Linnetz, born and raised in Venice Beach, and known as one of the most influential photographers of the contemporary music scene. The collection includes knitwear, joggers, hoodies and t-shirts with an ironic, genderless, extra-colored taste. ERL: "Clothing from Venice Beach California".