Maison Margiela is a unique label. The launch of the first collection in 1989 highlights Martin Margiela’s determination to elude traditional marketing and concentrate instead on the quality of design and the product. John Galliano, creative director since 2014, confirms the principles that distinguish the aesthetics of the brand. The womenswear collection is loved for its unconventional elegance, de-constructed tailoring and re-worked classics which are appreciated more for the brand integrity. Buying Margiela is buying into the true spirit of design.