Italian designer Vivi Ponti created her brand in 2008 after having previously designed for Roberto Cavalli and Daniele Alessandrini. Vivetta quickly gained a cult following and was chosen by Giorgio Armani to show at his prestigious Armani Teatro space during the FW15 Milan fashion week. Her vintage inspired designs with surrealist and quirky details combine with sharp tailoring and youthful silhouettes to create a look which is both sophisticated and yet irresistibly girlish.
